Tuesday, November 01, 2005

Sloganeer

Germany last week, on a poetry reading tour. Rock and Roll, eh? "It's Wednesday! It must be Frankfurt". My German is non-existent. Apart from hello, goodbye, thank you, excuse me, coffee, and wellensittich.
So, in Frankfurt, back in the hotel room (still sulking because I didn't have time to bunk off and go the zoo), under framed intaglios of Die Wülkere, listening to the sounds of a late-night delivery to the Turkish restaurant next door, I flip on the telly. There's bound to be some Hollywood movie subtitled in German, I think. Flick through the channels. News, cookery programmes, news, footage of ruined Schlösser, Blam! CSI! Dubbed into German. The Rock! Dubbed into German. A little frisson of brownout dims the repro chandelier for a second. Blam! American tv movie, dubbed into German. Ach....

So what was left? CNN EUROPE. OMG. I swore blind I'd never, ever have a sophomoric rant about the media, but I was wrong. CNN Europe is so....so...so...brain-washingly repetitive; segments fold and reappear with nightmarish, sickening, HP Lovecraftish inevitability. It is a land of bristling superficialities cut through by Day Today graphics, interspersed with Hilton Hotel infomercials and populated by bizarre creatures made of crisp serge, porcelain teeth, and lighting effects. Masters of the Universe my arse.

Report on bird flu, 27 October 2005. Enthusiastic anchorwoman interviews epidemiologist. "I was talking to someone earlier" she says, wide-eyed, "and they told me that the reason bird flu is spreading is because birds migrate! Is that true?"

Now: fifteen seconds footage of Kofi Annan giving a speech. What do you hear? Not Kofi Annan, mate. You might want to know what Kofi Annan is saying, but you can't. Oh no. What you DO hear is CNN news drums blamming away in the background. And out of the drums, like a voice from far away, comes the Truth. Out of the delphic vapours the deadly voice of the killer anchorman says something of no more import than: "Kofi Annan gave a speech today". Disasters! Hurricanes! Famines! Here are the dispossessed, angry and voiceless, talking. You can see their mouths moving. But you don't get to hear them talk. Oh no. "Bringing you the truth...as people see it" is an inspired slogan.

CNN is like someone who, upon witnessing a multi-vehicle fatal car accident, points at the carnage and says "that's a Ford Focus and that's a Scania sixteen-wheel truck".

Sophomoric rant over. Thank god for this

4 comments:

fatrobot said...

there should be an ice cream flavour called Coffee Anan

were you reading your own poetry or someone else's?
i happen to be the world's greatest poet

pluvialis said...

make it so:

http://www.benjerry.com/
our_company/contact_us/forms/
suggestion.cfm

my own sorry poetry, indeed.

fatrobot said...

i am going to try and get my poetry published and then i'll brag to everyone

is your poetry about falcons?
you can read mine here
http://robot23.deviantart.com/gallery/

Mei said...

Not just "Coffee" but Anan is damn close to the French for pineapple.

For future disappointments with German TV, instead of just "Ach" you might like to try "Acht und FUNFzig!", or for extra special occasions: "SCHLOSS im bloomen SCHMUK!"